Not even 2 months after the initial release of the Kin phone, Microsoft announced Wednesday that they will be dropping it to focus fully on Windows Phone 7. No reasoning was given for why they are dropping the kin so early. Nor have any sales figures for the phone been released. But anonymous sources told The Wall Street Journal that employees who developed the kin "will be folded into a team working on a forthcoming operating system for cellphones".
Analyst have said that Microsoft has had a tough time selling the Kin phones. The Kin was focused on the younger audience. It focused on text messaging, email and social networking to attract teenage customers. Problem is teenagers usually don't have their own money to be buying a smart phone. Not to mention the fact that they are too young to enter into a contract with a carrier.
It's often a hard sell when your target audience isn't the one who will be paying for the phone. Sure you can convince them that they've gotta have it. But then they have to go and convince their parents how much they need it. In my opinion, Microsoft fell a bit short on their ad campaign. It just didn't seem like the kind of campaign that could attract the teen audience.
Producer Mike
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