Thursday, June 10, 2010

Why Google? Why?

Recently Google has changed there Google.com page to feature a nice big pictures rather then there usual white background with there colorful logo. They have been known for the ever changing and innovative use of there logo in the past. So why have they gown the way of Bing and moved to a plain white logo on a picture background?

Google claims they are trying to make our search experience more relevant, useful and fun through personalization. This all started with iGoogle where you are given options to customize your Google front page experience. This is great for those who enjoy playing around with features. But for myself and many others Google is a very good tool and doesn't need all that. But that was why Google.com and iGoogle.com where separate so those that wanted the extras could have them.

Now everyone that uses the main page will have the photo background. The good news is that it can be changed. You can customize it to use photos from your PC, Picasa account or a public gallery.

So what about the changing logo? Will there be no more seasonal and holiday logo changes? Will we not see another Pac-Man like logo again? It just seams to me that Google is too easily giving up its identity to be like Bing. The sad part is that Bing had to go the way of the big flashy photos to try and pull people away from Google.

You can find out a bit more about the new Google front page and how to change the image by checking out there blog post from last week.
Google Blog: Freeze frame!

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